In the competitive and flooded online world we live in today, there is no straightforward recipe for content marketing success. Constantly crafting and publishing new content does not promise success.
Online marketers must always be on their toes by continuously looking for new ways to stand out and create truly great content. Creating valuable and engaging content is only be half the battle, as content marketers must also make sure they are reaching the right people, at the right time.
This is why data is absolutely vital to the success of a content marketing strategy. While there are many ways we can leverage data to help guide content marketing efforts, let’s focus on getting more eyes on the content you’ve already created.
Check out the full article here: The Art of Repurposing in a B2B Content Marketing Strategy