SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient.
Without content, SEO efforts will remain stagnant, and vice versa.
Imagine building out an editorial calendar without having done keyword research first. There would be a lack of understanding around the key queries being searched for, themes/topics being discussed in the industry, and questions being asked by existing or potential customers.
Another example of this would be to do extensive keyword research, but not using the research to guide content development.
It all seems simple, right? Not so much. Many marketers still struggle to align these imperative areas of online marketing.
There are a handful of reasons why this is so challenging: the ever-changing landscape, lack of integration across SEO and content teams (or completely separate teams), search algorithm updates, etc.
In my opinion, one of the most significant obstacles is that search is constantly evolving. Here are some of the ways that SEO content must evolve with these shifts in the landscape.
Get the full article here: Search is Evolving, So Should Your Approach to SEO Content